Amazon’s Digital Wonderland

A few weeks ago I found myself in Seattle, WA. Contrary to popular belief, it was a rather bright and sunny few days (if somewhat chilly). Here’s an obligatory picture of the Sky Needle.

Sky Needle

Anyways, on the first day there I fought a mostly losing battle against travel-induced tiredness (I was up at 4:30 in the morning) and walked around downtown for a while, somewhat zombie-like. I spent the most of the next day in one of Amazon’s new buildings attending their first ever PhD Symposium. I got to meet Amazon employees like Swami Sivasubramanian, one of the creators of Amazon’s Dynamo database, as well as fellow graduate students like Rahul Potharaju. The day was full of interesting presentations and the breaks in between were packed with lots of cool conversations. I presented my current project, Merlin(excuse the visuals) and got some good feedback. All-in-all it was a great day, I had a wonderful time and I hope Amazon keeps having more of these research Symposia.

But that’s not what this post is about. Personally, I think of Amazon as a retailer first and a technology company second. In fact, I’ve even written a post about their exemplary customer service. Even though I’ve known about EC2 for years and have used both S3 and Glacier as personal backup, the idea of Amazon as a technology company has always been at the back of my mind. In fact, it was only while attending the symposium that I really thought about the full weight of Amazon as a technology services company.

After coming home I looked up the keynote from Amazon’s recent Re:Invent conference. The keynote shows off some of their more interesting recent technology (including new EC2 instances) as well as client technologies built on top of it (including companies like Netflix and Vimeo). I also stumbled across Dave Winer’s post on Amazon’s support of static JavaScript applications and why that’s so interesting and important.

The more I think about it, the more I like Amazon. They make incredible technology, employ lots of really smart people and have a refreshingly honest and direct business model in an industry dominated by advertising and harvesting user data. From computation, to storage, to scalable DNS, Amazon offers a suite of services that’s just about stunning in its breadth. Though I’ve had little use for their services personally (apart from Glacier for backup), I can see myself extensively using their systems and technology if I was building any of type of scalable, distributed service.

Even as I write this, I’m trying to come up with excuses for trying out more of their technology. What would I build? I honestly don’t know. But looking at the range of Amazon technologies and thinking about the possibilities reminds me of the feelings I got when I first started programming and learning about computers.

In many ways, the world has changed since I started writing code about 12 years ago. I had a lot of fun writing LOGO and BASIC programs and then hacking together little Perl scripts. Today I find myself wondering what the loosely coupled services and technologies offered by Amazon and other cloud computing services enable. I wonder if the new programmers of today, still learning on primarily single-threaded, single-box computing platforms, should be encouraged to move on to the brave new world of instantly accessible, practically unlimited computing power. I wonder what we’ll achieve if we were to take distributed, connected computation as the starting point, rather than the state of the art.

As an ending note, let’s think about Microsoft. It’s become standard to talk about Google as today’s Microsoft, but I’m starting to wonder if that title doesn’t rightfully belong to Amazon. I’m not talking about monopolistic activities or questionable business practices, but rather their similarities in making computing more popular. Microsoft’s goal (ostensibly) was to put a computer in every household. Amazon, for its part, has commoditized high-powered computing and distributed systems and made them available to people with modest budgets. I suppose the more things change, the more they stay the same.

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Shrutarshi Basu

Programmer, writer and engineer, currently working out of Cornell University in Ithaca, New York.

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