A few weeks ago I got an invitation to Dustin Curtis’ hip new(ish) blogging platform called Svbtle. The original announcement created a bit of a stir around the Intertubes. It was supposed to be both a clean, minimalist writing environment and a fresh new platform for vetted, competent writing. Here’s a relevant excerpt (emphasis mine):
I wrote this engine entirely for myself, without the intention of opening it up to other people. But since realizing that it has improved the way I think and write, I’ve decided to open it up to a small number of vetted bloggers. At least at first. The goal is simple: when you see the Svbtle design, you should know that the content is guaranteed to be great. Network bloggers are encouraged to keep quality high at the expense of everything else.
If it sounds provocative, that’s probably because it was meant to be. The emphasized line in particular, is fighting words, as they say. It’s been about a year and half since that post (at least that’s how long I think it’s been, Svbtle posts don’t seem to have visible timestamps). Now that I have an invite, I thought it would be interesting to see how things have held up. Is Svbtle really all that Mr. Curtis cracks it up to be?
At face value, the original claim seems to have fallen flat. The idea for a minimalist writing platform was copied and open-sourced almost immediately and there’s also a Svbtle-like WordPress theme. Given that Svbtle will let you use your own domain name, it’s hard to tell that you’re reading a Svbtle post unless you care to look. So much for seeing and recognizing the Svbtle design. But what about the rest of the claim? Are we really guaranteed that the content is great?
Svbtle currently positions itself as a “new kind of magazine”. The current About page reads as follows:
We’re a network of great people mixed with a platform that takes the best things from traditional publishing and combines them with the best parts of the web. We want to make it easier for people to share and discover new ideas.
The Svbtle blog announced that they received an undisclosed amount of VC money (good for them). They currently have over 200 writers and hope to build “the future of journalism”. Svbtle is building us up to expect not only good writing, but great writing and journalism. The current state of Svbtle doesn’t give me much confidence. As of this writing, many of the posts on the Svbtle front page would probably only be of interest to a certain section of Silicon Valley resident.s Posts like “The 3 competitive Defenses of Enduring SaaS Companies” and “The Single Best Content Marketing Channel for your Startup” make me think that Svbtle is more a thinly veiled mirror of Hacker News than a magazine devoted to ground-breaking journalism.
To me at least, Svbtle is not so much subtle as confusing. Who are these 200 writers? Why did they get invitations? They claim to span “at least eight disciplines” and journalism doesn’t seem to one of them. If Svbtle is supposed to take the best things from traditional publishing, then where are the editors and expert photographers? If Svbtle is going to be “an important place for the sharing of ideas” then where are the comments and where do I send Letters to the Editor?
Furthermore, this confusion isn’t just on the outward, public face of the endeavor. As a writer, it’s not clear to me what I get from publishing on Svbtle. A group of 200 writers is not exactly exclusive, especially when I have no idea what the invitation criteria are. I don’t see any Terms of Service, or an Export button for that matter. The invitation email claims “One of our main goals is to help members become better writers”, but there’s no mention of how that’s supposed to happen. Is there a peer review or editorial process? If there is, what are the qualifications of the editors and reviewers? I just wrote and published a short post and there doesn’t seem to be any of those things. Can I be kicked out and my posts deleted at a moment’s notice?
I suppose that for people dissatisfied with their current blogging platform Svbtle might be an interesting alternative. But it’s not for me. I’m perfectly content with WordPress when it comes to actual writing and Tumblr when it comes to everything else. I’ve never been distracted from my writing by the various controls and buttons and Svbtle lacks too much of what I’d consider essentials for a modern blogging platform.
Of course, it’s certainly possible that I simply don’t get it and that Mr. Curtis has some grand scheme that I don’t grasp. For the time being, though, it seems like Svbtle is simply just yet another blogging platform. It’s a different flavor than WordPress, Tumblr, or Medium, and some will be drawn to it for that reason. At this point, someone will no doubt point out that I won’t get it unless I try it. While I’m skeptical of that line of reasoning, I would like to give Svbtle a fair chance. Maybe the writing experience really is that much better. If I can think of something that needs publishing and isn’t relevant to The ByteBaker, then my Svbtle blog is where it will go.
(As an aside, I’ve been thinking of starting a research blog, along the lines of Lindsey Kuper’s Composition.al,. I’d use Svbtle for that, but there seems to be no support for inserting syntax-highlighted code snippets.)
In the meantime, if you’re looking for modern, journalistic writing that covers a variety of topics, I recommend a publication like New Republic.